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Track and analyze the performance of your newsletters with detailed statistics.
This guide shows you how to view key newsletter statistics like open rates, click-throughs, and more. Understanding these metrics helps you improve your email campaigns and engage your audience better.
Step 1: Access the Settings & Preferences Screen
From the main dashboard, click on "Newsletters" across the top:
Step 2: Select a newsletter that has already been SENT:
Click on top of the newsletter that has already been sent in order to view the statistics:
Step 3: Understanding Details Of Your Newsletter:
Inside your newsletter statistics, you will see three different options:
- Info and Stats
- Email Content
- Recipient Report
By default, you will be on Info and Stats, which showcase the following information:
- A) Total Sent: Percentage of recipients the email newsletter was sent to
- B) Deliver Rate: Percentage of recipients the newsletter was delivered to
- C) Open Rate: Percentage of recipients that opened the newsletter
- D) Click Rate: Percentage of recipients that clicked inside the newsletter to open a link
- E) Unsubscribe Rate: Percentage of recipients that unsubscribed from the newsletter.
- F) Fail rate: Percentage of recipients who failed to receive the newsletter.
To view detailed analytics, click on the "Recipient Report" for more information:
Congratulations! You have learned how to check on the statistics of your newsletter.
Stay tuned for more educational resources to learn how to optimize your myRealPage newsletter.