Understanding the Difference Between Your Monthly Newsletter and Mailings App

Learn how to use myRealPage’s Monthly Newsletter and Mailings App to best connect with your contacts through ongoing updates or one-time campaigns.

At myRealPage, we offer two distinct email marketing tools designed to meet different communication needs: the Monthly Newsletter and the Mailings App for one-off mailings. Understanding their differences will help you choose the right tool for each campaign.

Monthly Newsletter

The Monthly Newsletter is an automated, recurring email designed to keep your contacts engaged with regular updates. It’s perfect for sharing market reports, new listings, blog articles, and seasonal content on a set schedule—usually once per month. The newsletter is personalized, branded consistently, and integrates your contact and listing data seamlessly. Once set up, it runs automatically, helping you nurture leads and maintain top-of-mind awareness without extra effort each time.

Mailings App (One-Off Mailings)

The Mailings App is your go-to solution for sending one-time emails or targeted campaigns outside the regular newsletter schedule. Use it for special announcements, event invitations, client appreciation notes, or urgent updates. It offers flexible templates and customization for unique messages you want to send at any time. This tool gives you control over your timing and audience, perfect for personalized outreach or specific promotions.

Which One Should You Use?

• Use the Monthly Newsletter for ongoing, automated communication that keeps your audience informed and engaged regularly.

• Use the Mailings App when you need to send a specific message, event invite, or special offer that doesn’t fit into the regular newsletter schedule.

Both tools complement each other, giving you a complete email marketing strategy to nurture relationships and drive engagement effectively.