How Do Market Insight Reports Work?

Market Insight is a powerful lead-generating tool for real estate agents.

Here's a quick video explanation of how you can use Market Insight Reports to grow leads on your real estate website.

How Market Insight is Used:

For Agents:

• Sign up for Market Insight.
• Add Market Insight to your myRealPage, WordPress, or third-party website.
• Your prospects and website visitors can request for a customized market report using the Market Insight form on your website.
• The report will contain relevant MLS data from the past 90 days since the report was created. However, the report will contain just enough information in order to prompt the consumer to contact the agent for a better interpretation of the data and professional insight.
• Once they submit their request for a report, you will receive the prospect's contact information. You will also be able to see what kind of information they are looking for, allowing you to better position your marketing strategies for specific clients, or your target market in general. 

For Consumers:

• For site visitors who are looking to buy or sell, they can request for market information regarding properties in neighbourhoods they might be interested in.
• Consumers can fill out a form and customize their requested report using a number of criteria.
• Once the agent has approved their report request, consumers will be emailed a link where they can view the report.
• The report will contain relevant MLS data from the past 90 days since the report was created. However, the report will contain just enough information in order to prompt the consumer to contact the agent for a better interpretation of the data and professional insight.
• The report will also contain the real estate agent's contact information and branding.

Important Notes About Market Insight

Can MLS data from different time spans other than the past 90 days be included in the report?

No. Unfortunately, Market Insight is set to use MLS data from the past 90 days, and the number currently cannot be changed.

How many listings are included in the report?

The report can include up to 100 listings. In reports where the number of listings meeting the criteria the consumer has selected is greater than 100, the report will contain a random selection of 100 listings from the pool of all the qualified listings. The listings included among the 100 cannot be manually selected or controlled. 

What is the associated data at the top of the report based on?

The associated data (average sale price, average sold price, days on market, total listings active and sold) is based on the data from the listings that were qualified to be included in the report, depending on the criteria that the consumer selected when they requested for the report. In cases where more than 100 listings are qualified, the data will be based on the 100 listings that are included in the report, and not the entire pool of qualified listings. A sample size of 100 listings is large enough, that these data points are considered to be very accurate and reliable.

If I send the report link to a consumer, will the data on it change as time goes on?

No. The link/report that consumers will receive will be static and will not automatically update with new MLS data. They can keep revisiting the link, but the data shown will be the same ones from the time the report was first created.

How long will the report link that consumers receive be viewable?

Consumers who receive a report link will be able to view the report for up to 90 days only. Once the 90 days are up, the link will expire. The consumer can simply go back to your site to request for an updated report, or a new report altogether. Agents also have the option to send a new report after 90 days, even without the consumer requesting for one.

How soon can consumers request for a new Market Insight report?

After 15 days, consumers will be alerted on the report itself that the report is 15 days old or older. They can click on this alert and request for a current version.

Can consumers share the Market Insight reports to others?

No. Please be advised that as per the rules of the Real Estate Boards, the reports are intended to be used only by the consumer who requested the report. The report is not be shared with anyone other than the person requesting it.

I'm interested in Market Insight! How do I sign up??

We're glad you asked! Sign up for Market Insight by clicking here!

However, please be aware that since Market Insight is dependent on the real estate boards, only agents from TREB, REBGV, FVREB and CADREB currently have access to Market Insight.

For members of other boards, you can get on our waiting list, and we will notify you as soon as your board allows Market Insight!